How Workplace by Facebook Redefined the B2B Marketing Playbook

Workplace by Facebook was launched in October 2016. Heading it
was Julien Codorniou in London, who had been working with
Facebook since 2011.
On this week's episode of the SaaS Revolution Show, we sat with
Julien, to get a unique peek into the workings of how a company
such as Facebook operates in the SaaS B2B scene and the ways it
breaks and reinvents the B2B sales and marketing rules.


Listen on to hear:


How Julien and Workplace turned the marketing and sales
playbook upside down

How they sell into giant corporations such as Walmart

How the vision of a company can sell the product



Julien is one of many speakers we will welcome to SaaStock18. We
are excited to release our full agenda next week. Head over to
https://www.saastock.com and sign up to be the first one to get a
sneak peek at it.


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)