How to validate and sell your next big idea with Andrus Purde

Andrus Purde, Founder and CEO of Outfunnel has been a marketer
for 21 years. Yet he would tell you he is only getting the grips
of it now. That, though, is more humbleness than reality as he
has been instrumental to the growth of Pipedrive where he was the
VP of Marketing for 7 years and helped the company reach 70,000
customers. Before he knew what Outfunnel would become, he
embarked on a massive customer development exercise.


Listen on to hear:


How Andrus conducted his customer development interviews

What were some of the biggest challenges on the way

How he gathered everything he knew about marketing to
kickstart Outfunnel’s GTM strategy



Andrus is one of many speakers we will welcome to SaaStock18
where he will give us a live update of where Outfunnel is. We
released our agenda last week so check out the myriad of
keynotes, bootcamps and fun loving opportunities that await you
for three days in Dublin. https://www.saastock.com/agenda We
still have a few discounted tickets available for you, our
devoted listeners. Tune in to get it and a grab a ticket before
July 31st https://www.saastock.com/tickets


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)