How Intercom acquires customers and built a sales machine with Stan Massueras

On this week’s episode of The SaaS Revolution Show, Stan
Massueras, Intercom EMEA Sales Director talks about sales and
customer acquisition at Intercom.


Born and raised in a small village in France, as soon as Stan
Massueras graduated college he decided Dublin was the place to
be. He bought a one-way ticket and with a thousand euros in his
back pocket he went on to experience the booming tech scene in
the Irish capital. That was back in 2004 and Stan immediately
fell in love with Dublin and has never looked back. His career
path has passed through Xerox, HP, Facebook and Twitter before
joining Intercom. In each of these companies, he has built
European sales operations from the ground up, never expecting the
successes they would reach. When he joined Intercom, there was
already a small Sales team but Stan ramped up the EMEA sales
efforts to new highs.


The conversation traces back how Intercom’s sales thinking has
evolved and how currently Stan enables everyone to do the best
work they can.


Listen on to hear:


How Stan has organised the sales team

What is the winning formula of doing great sales

His secret to keeping the team motivated and engaged



Stan is one of many speakers we will welcome to SaaStock18 for
what will be three epic days of learning, connecting and bringing
your SaaS to new highs. You can still save €200 on tickets before
the end of the day August 3rd. Head over to
https://www.saastock.com/founder-exec and grab a single ticket or
a team bundle now.


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
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most pressing topics in SaaS (https://local.saastock.com/home)