The fundamentals of user onboarding with Jonathan Kim, Appcues

On this week’s episode of The SaaS Revolution Show, I talk with
Jonathan Kim, CEO and Founder of Appcues about the user
onboarding that acquires, wins and retains customers.


While working as a front-end engineer at HubSpot, Jonathan got
increasingly frustrated by the fact that B2B companies didn’t
have the sort of seamless self-service onboarding that the likes
of Facebook or Twitter had. Whether it was salespeople, account
managers or customer success reps, they all did the same thing
day in and day out manually onboarding users.


Before long Jonathan decided to leave HubSpot and pursue finding
a solution on his own, fulfilling his dream to be an
entrepreneur. That was five years ago and Appcues was born.
Today, the company based out of Boston has 55 employees and has
just raised a Series A funding.


Listen on to hear:


Why user onboarding is important

How to go about creating great user onboarding

What are the effects of good user onboarding



Appcues Director of Marketing, Ty Magnin will be joining us on
the SaaStock 18 growth stage where he will talk about product-led
growth. For the three days of the conference, he will be joined
by speakers such as Morten Primdahl, Co-founder, Zendesk; Heather
Zynczak, CMO, Pluralsight, Corey Thomas, CEO Rapid7 and many
more. Grab a ticket for the conference now and sign up for the
bootcamps and workshops we will be running on Monday the 15th,
which are limited in capacity https://www.saastock.com/tickets


User onboarding is such an important part of any SaaS success
that we are collaborating on the creation of the most extensive
onboarding book to date. We will be presenting 30 case studies
from companies like Intercom, Drift, Buffer, Clearbit and
Typeform among others during SaaStock18. We still have a few more
case study slots so if you are particularly proud of your user
onboarding you should get in touch. Be quick and Send an email to
irina@saastock.com stating your interest.


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)