How to empower the voice of the customer through reviews with Ryan Bonnici

On this week’s episode of The SaaS Revolution Show, Ryan Bonnici,
CMO at G2Crowd talks about empowering the voice of the customer
in marketing activities.


Before Ryan headed the marketing activities of G2Crowd, he used
it as one of two main sources of figuring out whether to apply
for a certain company. The kind of reviews a company got was a
clear indication of upward growth or lack thereof. This is how he
would determine if it was worth the leap.


Ryan career choices have taken him from ExactTarget and
Salesforce all the way to HubSpot and now, G2Crowd. Through all
that he has tasted very different flavours of marketing - from
spending big enterprise budgets to building a frugality ROI
muscle in SMBs. As a marketplace which is as much about B2C as it
is about B2B, in G2Crowd Ryan gets to combine skills from each of
his jobs. And he loves it. What unites his efforts is empowering
the voice of the customer through reviews.


Listen on to hear:


How the customer voice evolves as a company grows and how to
be prepared for some common pitfalls

Where to start with getting reviews

How to measure the effect of word-of-mouth



At SaaStock Ryan will take us through his decade-long experience
in marketing, picking up the five most important lessons he
learned. We will hear much more marketing wisdom on the SaaStock
stage from the likes of Dave Gerhardt, VP of Marketing at Drift,
Megan Eisenberg, CMO, MongoDB, Ryan Carlson, CMO at Okta, Kieran
Flanagan, VP Marketing at HubSpot and many more.


You can catch Ryan together with Dave and Kieran at the Growth
Marketing bootcamp during SaaS.City on October 15th where they
will share practical tactics and frameworks to achieve
hypergrowth.


Places are limited so grab a ticket for SaaStock and claim your
spot at the bootcamp now https://www.saastock.com/tickets


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)