How to run revenue-driven marketing with Lidia Lüttin

On this week’s episode of The SaaS Revolution Show, we talk with
Lidia Lüttin, VP Marketing at Happeo, a company hailing from
Helsinki, which aims to connect the global workforce of
enterprises.


Lidia has always been a marketer. The kind that prefers the early
scrappy days of starting up than the arguably settled clear days
of scaling up. It’s why she recently moved from 300-person Bynder
to the 20-person Happeo, formerly known as Universe. It was the
employee count plus the vision of the CEO that convinced Lidia to
join the company. However, there was also a drive in her to
implement what she calls revenue-driven marketing from scratch.
At Bynder, Lidia had learned that just looking after vanity
metrics such as lead numbers, engagement and awareness was not a
way to have a real impact on the business. Rather it had to be
directly connected to revenue, something she now is fully
subscribed to.


Listen on to learn:


What is revenue-driven marketing

What does the marketing team focus on when doing
revenue-driven marketing

What are some of the best channels to use when doing
revenue-driven marketing and why Linkedin isn’t one of them



At SaaStock Lidia will take us through her experience in building
and scaling marketing operations and teams. There will be much
more marketing wisdom at SaaStock and SaaS.City from the likes of
Dave Gerhardt, VP of Marketing at Drift, Megan Eisenberg, CMO,
MongoDB, Ryan Carlson, CMO at Okta, Kieran Flanagan, VP Marketing
at HubSpot, April Dunford and many more. We are offering a
special end of summer discount for podcast listeners. Use code
SUMMER20 and get 20% off tickets. Head over to
saastock.com/tickets now.


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


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most pressing topics in SaaS (https://local.saastock.com/home)