From Price Intelligently to ProfitWell: How a SaaS company evolves with Patrick Campbell

Patrick Campbell is something of a pricing guru in the SaaS
world. He wasn’t always though. It was a job he had for a short
period after he had spent time in Google and the Intelligence
services in Washington DC, that showed clearly to him the sort of
impact even small price alterations can have on the bottom line.


A statement more valid than ever in the subscription economy. So
six years ago, young and without family commitments, Patrick
decided to give entrepreneurship a go and see what he could build
with his background in econometrics and math and curiosity for
price elasticity. Price Intelligently was born. Patrick gave
himself 9 months to see if there was something and he could make
a viable business out of it.


Six years later, the company has rebranded to ProfitWell and is
going from strength to strength.


Listen on to learn:


Why professional services and product need to go hand in hand

What has been the evolution of ProfitWell

Why ProfitWell relies on a freemium model



Patrick is joining us for SaaStock, running a pricing workshop
and bringing a couple of new talks, including a very personal one
about battling with cancer throughout the whirlwind journey of
growing ProfitWell. We will have many more pricing and metrics
talks during SaaStock and you are sure to leave much better
equipped to tackle them.


You can still book your ticket for SaaStock. Do so before October
1st to save €200


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)