Scalable demand generation for the enterprise with Jada Balster

Jada Balster, VP Marketing of Workfront is the latest guest on
the SaaS revolution Show. She has been in the B2B Marketing space
for over 12 years, focusing on demand generation. She has built
and led teams in a few SaaS companies in that time and currently
heads Workfront’s EMEA marketing and account development teams.


When she joined Workfront nearly 5 years ago, the company was 300
people. It is now touching 1000 and In this time she has had to
shift her thinking from solely focusing on demand generation to
also incorporating the more fluffy parts of marketing such as
brand and story. Combining them together has allowed the company
to scale and become a category leader.


Listen on to learn:


How Workfront does demand generation

Why the business imperative behind creating a category is
essential

How to direct the organisation to scale and create a category



Jada is joining us for SaaStock to talk in detail what it takes
to become a category leader. According to her, it’s never too
early to start on that journey. We will talk much more marketing,
brand, sales and other key facets of growing a SaaS company at
SaaStock18, just 10 days away. We are about to sell out so if you
still want to join us you have to be very quick and grab a ticket
asap. Use code ALEXT20 for 20% discount.


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)