The 6 pillars of effective content marketing with Diego Gomes

This week’s guest on the SaaS Revolution Show, hailing all the
way from Brazil, is Diego Gomes, CEO of content marketing
platform and SaaS-enabled marketplace Rock Content. Alex and
Diego talk about the content marketing strategy the company has
executed for their blog to reach 2 million unique visits and 50K
new subscribers each month and help the company on the way to
$12mm ARR.


An entrepreneur by heart, Diego started Rock Content with two
other co-founders, nearly six years ago. At the time they had no
idea they were building a SaaS company, what made a
subscription-based company successful or who else was building
SaaS in Brazil. What they knew was to blog about marketing.
Marketers became their core audience. Currently, at $12M in ARR,
the company employs 300 people and has been profitable for three
years in a row.


Listen on to learn:


How the customer acquisition strategy is reflected in the
content marketing of Rock content

What are the pillars of a truly successful content marketing
strategy

Whether you should be worried about the over saturation of
content



Diego is one of many speakers we will host at SaaStock LatAm on
April 23-25th 2019 in Sao Paulo. He will be joined by Renata
Centurión, from Winning by Design who will help you make sales a
team sport within the organisation, Lauren Vaccarello, VP
Marketing, Box who will share how to do marketing at scale, André
Baldini, CEO, Superlógica Tecnologias who will walk you through
how to grow 10x in three years and reach profitability and many
others. Grab a ticket at a Super Early Bird rate until Friday,
December 21st.


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)