[Reply] Stop confusing customers and start positioning your SaaS right with April Dunford

This is a reply of our most popular episode of 2018, hosting
April Dunford.


Seven startups. All seven of them acquired. 16 launched products.
All 16 of them repositioned. Roles as varied as CEO, CMO and COO.
There has never been a dull moment in April Dunford’s career.
Throughout all that, she has become the world’s foremost expert
on positioning.


Improving the context a product creates for its customers became
April’s lifelong passion. It’s why she has taken on seemingly
very different roles in the various startups and their acquirers
she joined. As she puts it, positioning encompasses the entire
organisation.


Currently, April is working on a book, which she hopes will offer
the first scalable methodology for doing positioning right.


Listen on to hear:


Why so many startups and companies fail at positioning

What are the signs you are having a positioning problem

How to start fixing your positioning and create the right
context for your customers

Examples of product repositions April has executed

What is the best way to track the effect of repositioning



You can watch April's talk from SaaStock18 where she gets into
much more details on all of these subjects by getting one of our
SaaStock on Demand pack.


 


 


 


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