Folding with grace: the story of WeDelight

The guest on this month's episode of The Struggle is Rory
Codrington, founder of WeDelight, a customer rewards platform.
His entrepreneurial journey began in 2014 when straight out of
college he started the holding company that would become
WeDelight. At the time his product was an action sports meetup
app. After a couple of years, Rory and his CTO figured the idea
wasn’t going to take off so they pivoted to WeDelight. They first
operated a pay-as-you-go model and eventually switched to a
subscription model. Rory still keeps a screenshot of the first
Stripe payment that came through from his first customer,
CharlieHR.


WeDelight’s go-to-market model was simple. A focus on outbound,
mainly done through email and Linkedin and this way he managed to
sign some pretty notable clients. Things were trickling along but
as he realised not fast enough. It was something very difficult
and frustrating to deal with as he was too close to the ground
and had been at it for too long to just give up.


Eventually, he got a piece of very valuable advice from
Ben Gateley, COO and co-founder of CharlieHR how to know it
was time to fold, an experience which wasn’t easy but Rory
handled with grace.


Rory’s story is both inspiring and humble, filled with powerful
lessons and we hope you will enjoy listening to it.


If you have a story of struggle you would like to share with us,
get in touch by emailing podcast@saastock.com.


 


 


 


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