How HubSpot Broke a Year-Long Traffic Plateau by Upending the Editorial Strategy

On this bonus episode of the show, we bring you the keynote that
Meghan Keaney Anderson, VP Marketing at HubSpot, gave at last
year’s SaaStock on Tour in New York. Meghan goes in great detail
on the year-long traffic plateau HubSpot’s blog went through in
2017 and how after the initial heart palpitations, the team
upended the editorial strategy and are stronger than ever today.


A creative writing major, Meghan joined HubSpot in 2011 when the
growth graph of the blog looked like any content marketers dream
- a hockey stick. That lasted for a few years until in 2017 it
hit a plateau. In the first few months, Meghan and the team
ascribed it to seasonality but as months went by with no changes
they began to worry. As they would find out, many other companies
were reporting similar results, and named that year, the great
flattening of 2017. The journey to get out of the plateau began.


Listen on to hear:


Why were all companies seeing the plateau at that time?

What was the first thing HubSpot did to accommodate to this
new
reality

How did HubSpot optimize content to fit Google’s new
algorithms



To fully enjoy this podcast you can follow Meghan’s deck as you
are listening. From June 4th to the 6th, we will be back in New
York to run a bigger and better SaaStock East Coast conference
featuring incredibly successful SaaS founders and executives such
as Meghan, as well as key investors from the region. Find out
more about SaaStock East Coast and buy tickets.


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)