How to move from Marketing qualified leads to Product qualified leads

On this episode of the show, we chat with Kieran Flanagan, VP
Marketing at HubSpot, about the essentials of product qualified
leads.


A software engineer by education, Kieran very quickly figured out
that he would be average at best when it came to building
software products. Where he go excited was in getting people to
use them, and grow that usage.


Kieran’s path in figuring that out has seen him go through
companies like Salesforce and Marketo, finally landing at HubSpot
6 years ago. Such a long tenure is unusual for people like Kieran
who get easily bored but HubSpot has proved an incredibly
interesting playground for experiments that he hasn’t been
tempted to leave. In the past two years, he has been in charge of
the entire top of the marketing funnel, which represents all the
demand created through users and leads. A lot of that has been
led by trials and use of freemium products.


Listen on to hear:


What is a product qualified lead

How to know if a product-led strategy makes sense for your
business

How to begin transitioning to product qualified leads



Kieran has spoken at three SaaStock conferences and will be back
at SaaStock19, where we will bring many more marketers just like
him. Sign up for our Insider sale to be the first to get access
to our 2 for 1 ticket sale.


 


 


 


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