How to be global from day 1 with Max Armbruster

On the latest episode of the SaaS Revolution Show, we host Max
Armbruster,  Founder of Talkpush, about being truly global
from day 1.


It’s a topic that fits Max all too well as he would easily
qualify as a global citizen of the world. Having lived pretty
much everywhere around the globe, his current home is Hong Kong.
Talkpush is his fourth company, which he started in 2014. While
the HQ of the company is technically Hong Kong where Max sits
with two other people, the reality is that the conversational
Candidate Relationship Management system has been global from day
1 and has 5 homes.


That wasn’t the advice Max had received at the beginning. Instead
of focusing on one market alone and growing slowly, Max decided
to approach growth differently - working with enterprise
customers he would follow existing customers around the world and
expand in each market where they were present rather than seek to
find new customers in one place. The plan has worked out well and
Talkpush currently employs 45 people and after an initial seed
round is a 100% customer-funded.


Listen on to hear:


How Max de-risked expanding into new markets

How to approach each market individually from a
technological
perspective

One way to make sure your positioning is right in each market



Max is one of the excellent speakers we will host at SaaStock
Asia, which will take place in Hong Kong, May 14th - 16th. He
will be joined by other successful founders from Hong Kong such
as François Chabaudie, Co-Founder & CEO, Neoma and Paul
Lugagne Delpon, Co-Founder Easyship as well as international
founders who have already ventured onto the Asian market
successfully such as Eric Siu, CEO at Single Grain, Bjoern
Zinssmeister, CEO and co-founder, Templarbit and Peter Coppinger,
CEO and co-founder Teamwork. Find out more information about
SaaStock Asia and get tickets. 


If you are curious to learn what other companies are succeeding
from the region, have a look at our list of 38 bright Asian SaaS
stars from 11 countries. 


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)