How to build a killer brand to achieve hyper growth with Dave Gerhardt

On this episode of the show, we host with Dave Gerhardt, VP
Marketing at Drift, and talk about the importance of brand in B2B
and how to go about creating an awesome one.


Dave joined Drift at the very start as the first marketer. When I
asked him whether it had been his impressive resume, featuring
names such as HubSpot and Constant Contact that got him the job,
Dave admitted it was actually his side project, the Tech in
Boston podcast, slack channel and email list that had caught the
attention of David Cancel.


Dave’s experience is particularly interesting because he has
always marketed to other marketers. He says he has learned the
most in the past 3 and a half years, where the heart of the
marketing operations has been the unique Drift brand. That has
helped Dave and the company to create a new category of
conversational marketing, sign up over 150K customers and become
incredibly distinct in their marketing.


Listen on to hear:


How to win the hearts of customers

How Drift approached building its brand

How to determine the way to approach your brand



Dave will be joining us once again at this year’s SaaStock
flagship conference this October in Dublin. Don’t forget to sign
up for the Insider Sale and be the first one to find out when we
release our 2 for 1 tickets in April. There are only 500 tickets
up for grabs, and once they're gone that is it!


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)