[The Struggle] Lessons on traction from 4-time founder Hannah Chaplin

On this month’s episode, Alex speaks with Hannah Chaplin,
Co-Founder, and CEO of Receptive, a SaaS company that helps other
SaaS companies make the most of the product feedback they get and
turn it into insights that can help them grow.


Receptive is Hannah’s fourth company, the second which is SaaS.
She has been an entrepreneur since the age of 21 and knows all
too well the struggles of starting a company. But also the
exhilaration. Her first Saas company, Order Harmony, was her
learning ground about all things SaaS - from the basic metrics to
the marketing, pricing, running a product and gathering feedback.
The experience was priceless but the company never really took
off. Four years ago, it morphed into Receptive.


Her greatest challenge has been the nagging question whether “a
product feedback platform is a sustainable business.” Even as
customers signed up for Receptive, Hannah still struggled with
the doubts if this was a viable idea. What helped her was the
numbness to negative feelings she had developed through years of
taking many risks.


As we mark International Women’s Day on March 8th, at SaaStock we
celebrate all the remarkable women of SaaS like Hannah who push
through the challenges of starting and running businesses, all
the while growing families and dealing with a myriad of other
responsibilities, and making SaaS a better place.


You can see Hannah and many other incredible women like her at
SaaStock19 as well as our global series of events in São Paulo,
Hong Kong, New York, San Francisco, and Sydney. If you have your
heart set on Dublin for SaaStock19, be sure to sign up for our
Insider Sale to get early access to our 2 for 1 tickets.


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)