How to venture into product-led growth and scale with Ashley Murphy

The guest on the latest episode of the SaaS Revolution Show is
Ashley Murphy, Director of Growth at OpenView Ventures. She
shares insights about the benefits of product-led growth and how
to go about implementing it in your company.


Ashley has spent the last two and a half years helping the
OpenView portfolio companies with their go to market strategy
including product led growth. The unique model that the
Boston-based VC firm has is to provide strong support to
companies post their investment to help them refine business
models, pricing, marketing so they can ultimately scale. Prior to
joining OpenView, Ashley cut her teeth in Wayfair.com where she
executed their expansion into B2B. As the company grew, Ashley
found herself craving the early days of figuring GTM from
scratch. OpenView and their great portfolio of companies such as
Expensify, Calendly, Datadog and many others was the perfect
ground for that.


In the last year or so, OpenView have been on the forefront of
product led growth and its benefits to SaaS companies and Ashley
has been one of the most active proponents. In the podcast, she
digs deep into topics such as::


What is Product-Led growth

What needs to change first in an organisation before it can
start implementing PLG

How to flip the switch for areas like marketing and customer
success



Ashley will be covering the topic even more extensively at
SaaStock East Coast where she will be taking the stage alongside
Michael Litt, CEO of Vidyard, Meghan Keany Anderson, VP Marketing
at HubSpot and Aaron Krall, a mastermind in SaaS onboarding who
you will hear from in next week’s episode. To see them and a ton
of other amazing speakers, make sure you grab a ticket before
March 29th to save a $100. And while you are on the saving side,
be sure to sign up for our Insider Sale to be in for early access
to our 2 for 1 tickets for SaaStock19 taking place in Dublin in
October. 


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)