[SaaStock LatAm special]: How Superlógica grew 10x by improving pricing plans

Tune in for an extra bonus episode hosting SaaStock LatAm speaker
André Baldini, CEO of Superlógica.


Superlogica was started back in 2001 as an ERP software for
condominiums. André Baldini started out as VP of Sales In 2017 he
was promoted to CEO. Previously his career path had traversed a
variety of industries including banking, health and EdTech. The
common denominator between each was the use of technology and
making an impact on people’s lives.


He has certainly had a massive impact on Superlógica. In the last
three years, it has grown from 60 to 225 in headcount, 10x in
revenue and now serves 4 different verticals. The biggest reason
behind that growth is a switch to a full blown SaaS model
starting in 2016. In my conversation with Andre we get deep into
the story behind that switch, how pricing plans were created and
the pitch adjusted.


André is one of the speakers we will host in São Paulo for
SaaStock LatAm on April 23-24th. There, he will be joined by
speakers such as Aaron Ross, Co-CEO of Predictable Revenue,
Lauren Vaccarello, VP Marketing Box, Eric Santos, CEO of
Resultados Digitais and many others. As Andre told me on the
podcast, conferences like SaaStock coming over to Latam are key
to helping the SaaS industry mature from its Early stages. I
certainly hope we can contribute to the strengthening of the
community. Join us SaaStock LatAm and grab your ticket before we
sell out.


Also, be sure to sign up for our Insider Sale to get access to
one of the 500, 2 for 1, tickets for SaaStock19 in Dublin this
October.


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)