How to write great onboarding (and other) emails with Aaron Krall

On this week's regular episode of the show, Alex chats with Aaron
Krall, Founder of the SaaS Accelerator and the SaaS Growth Hacks
Facebook Group. Aaron spends his time helping SaaS companies
operating a trial to paid model get more traffic, increase
conversions and reduce churn.


In the last over 2 years, Aaron has managed to help 80+ SaaS
companies with their onboarding initiatives, bringing as much as
300% improvement in conversions. To get that good at onboarding
and emails, Aaron has had to learn a lot about the art of emails,
onboarding or else. When he started, his emails were according to
him, flops. To learn better Aaron wrote onboarding emails for
companies, asking founders and marketers for feedback in
exchange. With time he got better and came up with frameworks
that he now uses extensively. He still steadfastly believes in
treating every person who receives an email as a VIP.


Listen on to hear


What are the most common mistakes companies do with
onboarding emails and how to fix them

What ground work needs to be in place before a single email
is written

How to create email sequences



Aaron is one of our excellent speakers at SaaStock East Coast,
taking place in New York on June 4 and 5.


During the two days of the conference you will gain much more
insight to help your SaaS get traction, grow and scale with talks
such as how to make your customer onboarding awesome, how to
develop a remarkable product launch strategy, how to leverage a
framework for customer driven growth and strategies for
successfully moving upmarket.


Make sure you grab a ticket before Friday, March 29th to grab
those early bird tickets and save yourself $100 per ticket.


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)