Building a global business starting from Europe

On this week’s episode, we take you back to the SaaStock18 Scale
stage for a panel discussion of what is arguably one of our
favorite topics - European SaaS companies succeeding on a global
stage.


The panel brings together two SaaStock regulars - Martin Henk,
Co-founder of Pipedrive and Christian Owens, Founder and CEO of
Paddle who chat about their experiences starting up in Europe and
then taking their businesses global. Interviewing them is Teddie
Wardi, Managing Director, Insight Venture Partners. As you will
hear, the two companies had a very different approach - Pipedrive
opened international offices early on while Paddle kept a single
base in Europe for quite a while.


Supporting entrepreneurs like them and seeing them grow
successfully is one of the chief reasons we started SaaStock over
3 years ago. Every story of success makes everything we do that
much more meaningful. Martin and Christian get into detail about
many aspects of going global including:


Advice on the timing of when to go global

Strategies for deciding where to expand

What are the strengths of being a European company



Listen to another episode we recorded with Christian, as well as
Martin


To find your own path to success the way Pipedrive and Paddle
have, join us at SaaStock19 this October in Dublin. Super early
bird tickets are now on sale.


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)