Zendesk, Zoho, Adobe and PayPal best hiring practices for culture creation

On this week’s episode of the SaaS Revolution Show, fresh off the
SaaStock LatAm stage, we bring you one of the favourite panels of
the day - best practices in hiring for culture creation.


Maira Gracini, LatAm Marketing Director at Zendesk moderates the
panel, which hosts Valeria Porto, HR Director at PayPal, Gabriela
Viana, LatAm Marketing Director for Adobe and Raju Vegesna, Chief
Evangelist at Zoho. They share how their respective organizations
are rethinking their recruitment process: opening up candidate
pools to cater to diverse groups, from ethnicity through gender,
and all the way to ability and neurodiversity. What they share,
clearly proves how hiring with diversity in mind, shortens
recruitment cycles and creates tangible benefits to both company
culture and the bottom line.


Among other powerful nuggets, you will learn how and why Zoho
abandoned the requirement for college degrees, why referral
programs are the best way to recruit according to PayPal, why
Adobe was the first company in Silicon Valley to reject bell
curves assessment and many more


After a highly successful and sold out SaaStock in LatAm our
journey across the world continues. Next up on our itinerary we
have SaaStock Asia on May 14-15 in Hong Kong and SaaStock East
Coast on June 4-5 in New York, where we are bringing equally
useful, practical and provocative ideas for SaaS founders,
executives and investors.


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)