How to build company culture right with Diane Adams, Sprinklr
On this week’s episode of the SaaS Revolution Show we speak with
Diane Adams, Chief Culture and Talent Officer at Sprinklr. Diane
has devoted her career to building and studying the role of culture
in a company’s success. As the Chief Culture and Talent O
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On this week’s episode of the SaaS Revolution Show we speak with
Diane Adams, Chief Culture and Talent Officer at Sprinklr and
author of the book It Takes More than Casual Fridays and Free
Coffee.
Diane has devoted her career to building and studying the role of
culture in a company’s success. As the Chief Culture and Talent
Officer at Sprinklr, Diane and her team are charting the course
for building a high-performing and inclusive culture. No wonder
then that the word her colleagues would use to describe her is
obsessive in relation to figuring the puzzle that is company
culture.
When asked what company culture is, Diane says it’s the
consistent set of behaviours displayed inside an organization,
rather than the words, the culture decks or the free coffees.
Actual culture starts by understanding what people truly care
about.
When she first joined Sprinklr over a year ago, she found a
situation often observed in high-growth companies. The company
culture had been great until it wasn’t anymore. Diane rolled her
sleeves and began fixing that. One of the first things that was
born out of that was the Employee delight Assurance Program
After they implemented that seemingly simple program, the results
were incredible both in terms of engagement and attrition. Diane
attributes that to the feedback mechanisms that showcases clearly
what works and what doesn’t. As a result the company is showing a
great deal of self-awareness.
Diane will sit down for a panel with Ragy Thomas to talk about
how to empower leaders to motivate their teams to ensure they are
disciplined in executing their strategy at SaaStock East Coast on
June 4 and 5 in New York. The two are part of an absolute stellar
line up that includes Nathan Latka, Aaron Krall, Patrick
Campbell, Meghan Keaney Anderson, VP Marketing HubSpot, David
Thompson, CMO of Freshworks. The list goes on and on. If you are
curious you can read all about them and how they will help you
scale your company. The important point is that we love our SaaS
Revolution Show listeners so much that we want to give you a
special 50% discount off tickets. Just use code REVOLUTION50 or
just click here
Check out the other ways SaaStock is helping SaaS founders move
their business forward:
SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)
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