How to win with content marketing in 2019 with Alison Murdock

On the latest episode of the SaaS Revolution Show, we speak with
Alison Murdock, CMO of SocialChorus, a platform for planning,
creating, publishing, and measuring employee communications.


Alison has spent the last 25 years in Silicon Valley working in a
variety of media and SaaS companies. She started her career
wanting to be a writer and her very first job was writing for a
magazine in Paris. As she transitioned more into marketing,
writing remained a fundamental skill for her and to this day,
Alison believes that what companies choose to write or speak
about matters most. Everywhere she has worked, she has always
aimed to find the crux of the issue that companies are trying to
nail with content and the story they are trying to tell.


When it comes to Social Chorus that is a particularly important
thing to focus on as they sell to a plethora of companies, that
are often undergoing digital transformation. In this interview
Alison shares many nuggets from her experience including:


How to stand out in the sea of content

How content marketing works in the context of selling to
enterprises

An example of great use of content marketing that Alison
admires



Alison Murdock is one of many excellent marketing executives that
we will host at SaaStock19 in Dublin this October including Leela
Srinivasan, CMO, Survey Monkey, Sydney Sloan, CMO, Salesloft,
Dave Gerhardt VP Marketing Drift and Kieran Flanagan, VP
Marketing HubSpot. Grab a ticket to see them and many other
fabulous marketers who will be in Dublin.


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
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Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
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