Sydney Sloan on the art of the marketing metrics that matter

On the latest episode of the SaaS Revolution Show we chat with
SalesLoft CMO, Sydney Sloan. She shares lessons from her vast
experience in customer-focused marketing and the metrics she has
learned to swear by and report. 


Sydney has always been customer focused. Even back in the 90s
when there were no CRM systems and no one spoke about the
importance of myopically focusing on the customer. At the time
she was doing what would end up a 15 year stint at Adobe - the
place Sydney says she grew up in a way. At trade shows she would
stand beside her sales colleague and have long conversations with
people who visited their booth about their problems and
challenges. Towards the end of her time in Adobe, she finally had
a more customer experience role, leading the Customer Marketing.
From then on, there was no going back.


Her career would see her work for companies such as Jive Software
and Alfresco. A little over a year ago, she joined Salesloft
where she has been building a strong relationship between
Marketing and Sales and has influenced how the work of marketing
is reported to the board.


Listen on to hear:


What are the most important metrics in B2B marketing 

Which are the ones that Sydney focuses as CMO specifically

Why marketing should own the pipeline



Sydney Sloan is one of many excellent speakers we will host at
SaaStock19 in Dublin this October alongside Claire Hughes
Johnson, COO, Stripe, Leela Srinivasan, CMO, Survey Monkey,
Kathryn Petralia, Co-Founder and President, Kabbage, and Girish
Mathrubootham, CEO, Freshworks. Grab a ticket now at the best
possible price.


 


 


 


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their business forward: 


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