How B2B SaaS companies can thrive in the feedback economy

On this week’s episode of the SaaS Revolution Show, we talk with
one of the SaaStock19 Keynote speakers, Leela Srinivasan, CMO at
SurveyMonkey about how B2B companies can survive and thrive in
the feedback economy.


Originally from Scotland, Leela has spent her entire professional
life in the US, passing through exciting companies such as Lever,
OpenTable, Linkedin amongst others. Leela had been a long time
SurveyMonkey user before she joined the company as their CMO
about a year and a half ago. And she did so for many reasons, one
of which being the proper attention the company gives to
Diversity and Inclusion. Both the senior executive team as well
as the board at SurveyMonkey are gender balanced and diverse.


As SurveyMonkey has moved more and more into the B2B realm, they
have been confronted with the fact that we live in the era of the
feedback economy. In that sense Leela and her team have had to
eat more and more in their own restaurant, meaning using
SurveyMonkey to gather feedback in a variety of ways and acting
on it.


Listen on to hear:


How did we get to the era of the feedback economy

How SurveyMonkey gathers and acts on feedback

An example how gathering feedback helped SurveyMonkey land a
branding campaign



Leela is one of many excellent speakers we will host at
SaaStock19 in Dublin this October alongside other fantastic CMOs
and VPs of Marketing such as Sydney Sloan CMO at SalesLoft,
Alison Murdock CMO at SocialChorus, Kieran Flanagan VP Marketing
at HubSpot and others. Grab a ticket now at the best possible
price.


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)