How to be a global company from day 1

On this week’s episode of the SaaS Revolution Show, we host Rod
Ardant, CEO and Co-Founder of Spendesk, about how to build a
global company.


An engineer by education, Rod always enjoyed building stuff and
co-founded his first company, Wozaik, pretty much straight after
college. In 2013 it was acquired and Rod started plotting his
next venture. He increasingly saw the discrepancy between how
people could pay for things in their personal life and
professional. Spending time manually uploading receipts or always
needing to borrow a credit card from a manager was outdated he
believed. Spendesk was born in September 2015 to improve this. By
the following June when the product launched, Rod and company had
made a bold statement to the media - they would be operating in
multiple markets from the start. To make that happen and scale
it, Spendesk has had to be global from day one, doing massive
amounts of customer research to understand the local mindset and
hiring with inclusivity in mind. 


Listen on to learn:


How Spendesk decided which markets to approach 

One simple thing that has allowed him to build a great
foundation for an international team

How he has created a feeling of belonging among all his
employees



Going global from the early days and building teams that are not
simply diverse but also inclusive are topics that speakers from
around the world will be covering at length at SaaStock19 on
October 14-16th. Have a look at the full agenda and grab a ticket
now.


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)