Succeeding with sales from the start, the “2019 guide”

On this week’s episode of the SaaS Revolution Show, we host Steli
Efti, CEO and Co-Founder of Close about his new book on early
stage selling techniques for startups.


If you have been in the SaaS space for a few years you have
surely come across Steli at a conference somewhere. His signature
talks - loud, filled with equal measure cursing and valuable
lessons for anyone who does selling, are always unmissable. Steli
moved to the US 14 years ago with a one way ticket and a dream to
change the world. He didn’t quite achieve that with the first
company he started in Palo Alto but he certainly is making waves
with his second, Close. Started back in January 2013 to make
salespeople more productive, it only recently got the keys for
its comfortable .com home; that itself a fascinating story of
grit and hustle on Steli’s part, which he shares on his second
appearance on the SaaS Revolution Show.


Listen on to learn:


Why books have become such a pivotal part of Close’s
success 

A fundamental thing about early stage selling

What is the right model of selling that startups should adopt



Steli will once again grace the stage at SaaStock19, more than
once in fact. He will be part of the sales bootcamp, which we
will run on Monday the 14th. He will then give one of the opening
keynotes on Tuesday, the 15th about the seven deadly lies
founders tell themselves, which prevents them from succeeding and
how to stop doing that. He is doing a workshop that same day as
well as dropping by the Podcast stage, recording a live episode
for Growth Everywhere, hosted by Eric Sui. Steli is one of many
speakers who will delve into successful sales practices at the
conference so if you want to improve your sales strategies, grab
your tickets now while we still have them. 


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)