Nailing Company Culture & Mission: How to Build an Environment Fit for Scale

Remember Enron? A company that went to the highest highs only to
have a dizzying fall in 2007. One of the values that Enron had
put on the wall was Integrity. In hindsight no one would
associate Enron with anything remotely close to integrity. 


As you heard in the intro, how you reach your objective matters,
the end doesn’t justify the means and you have to be intentional
about doing it the right way when it comes to people. As it turns
out, putting values on the wall means nothing.


This week on the SaaS Revolution Show we bring you a session from
our recent SaaStock West Coast conference where a stellar panel
discusses how to nail Company Culture & Mission and How to
Build an Environment Fit for Scale. What this means is creating a
sustainable company with healthy culture, good demeanor and
authentic behaviours exuded by everyone. Moderated by Solu
Nwanze, Director, Business Operations, Zendesk it features Sonja
Gittens Ottley, Head, Diversity & Inclusion, Asana, Emma
Eschweiler, VP, Silicon Valley bank, Steven Shapiro, VP Marketing
(Americas), Clevertap and BJ Lackland, CEO, Lighter
Capital.   


They talk in detail how to prepare for a more dynamic workplace
and build a more productive and engaged workforce and touch on
important topics such as hiring, culture add, rather than culture
fit, how to run a company and why you should act as a parent to
your team. 


As we are just days away from our flagship conference in Dublin,
we want to make sure you think about these softer topics as much
as you do about product market fit, go to market and outbound
sales strategy. Culture, inclusivity and equality matter far more
than you think and if you don’t spend time on them you could find
yourself in Enron’s shoes, with empty words hanging off your
walls. If you still haven’t, grab a last minute ticket for
SaaStock19 where 230 speakers will bring useful and thought
provoking content across seven stages.


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)