How your core metrics shift as your company grows with Tina Sharkey, co-founder of Brandless

This week Tina Sharkey, co-founder of Brandless, is chatting to
Alex Theuma on the SaaS Revolution Show, live from Slush 2019. They
discussed Brandless’ journey to date, including their expansion
from a direct-to-consumer model to incorporating a physical retail
presence. They also discussed the importance of identifying and
communicating your core metrics – and how these have changed as
Brandless has grown. This is especially important for an early,
growing team – it’s essential that everyone knows the key metric by
which you’re measuring growth – and how their contribution aligns
with that. Tina offered some great practical advice for founders on
telling your company’s story, and measuring success.   
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