The Challenges & Opportunities of Moving from Market Disruptor to Category Creator, with Didier Elzinga & Roli Saxena (Culture Amp)

Didier Elzinga (Founder & CEO) and Roli Saxena (Board Member)
at Culture Amp, are this week’s guests on The SaaS Revolution Show.
This is a session from SaaStock Remote 2021. In the foundational
years of SaaS unicorn Culture Amp, Didier Elzinga – CEO and founder
– heard a lot of “no’s”. The HR category was perceived as a tough
buyer and difficult environment – not the promising industry it’s
seen as today. To scale, he had to innovate, iterate, educate and
create. In his recent session at SaaStock Remote 2021, Didier
deep-dived into his phenomenal journey from market disruptor to
category creator, and shared challenges and opportunities he
experienced along the way. He delves into the need for both
community and product-market-fit to successfully secure the title
of a ‘category creator’.      Check out the other
ways SaaStock is helping SaaS founders move their business
forward:  SaaStock Europe: 14-15 October 2025 | Dublin,
Ireland Book you tickets: https://saastock-europe.com/tickets/
SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist:
https://saastock-usa.com/ SaaStock Founder Membership: A private
members group of B2B SaaS founders between $100K - $10M ARR who are
committed to growth and helping others
(https://www.saastock.com/founder-membership/) SaaStock Local:
Monthly meet-ups in cities all around the world, bringing together
SaaS enthusiasts and experts to discuss the most pressing topics in
SaaS (https://local.saastock.com/home)