How to improve Demand Gen for your SaaS business, with Chris Walker (Refine Labs)

Chris Walker is the Founder and CEO of Refine Labs, a progressive
demand generation agency that challenges the status quo in B2B
marketing. Refine Labs executes tactics that align with how
consumers actually buy instead of generating fruitless leads.
Before launching Refine Labs, Chris led marketing at two B2B firms
where he built the foundation of his unique perspective on demand
generation. Chris also hosts the State of Demand Gen podcast where
he shares tangible advice and tactics alongside today’s top B2B
marketers. Chris joined Alex Theuma on an exclusive founder members
only workshop as part of our SaaStock Founder Membership (SFM), to
share how you can grow your business and improve your demand
generation strategies.       Check out the other
ways SaaStock is helping SaaS founders move their business
forward:  SaaStock Europe: 14-15 October 2025 | Dublin,
Ireland Book you tickets: https://saastock-europe.com/tickets/
SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist:
https://saastock-usa.com/ SaaStock Founder Membership: A private
members group of B2B SaaS founders between $100K - $10M ARR who are
committed to growth and helping others
(https://www.saastock.com/founder-membership/) SaaStock Local:
Monthly meet-ups in cities all around the world, bringing together
SaaS enthusiasts and experts to discuss the most pressing topics in
SaaS (https://local.saastock.com/home)