B2B Messaging and Cold Emailing, with Peep Laja (Wynter)

In this episode of the SaaS Revolution Show, Peep Laja (CEO &
Founder, Wynter) joined Alex Theuma to share his tips around B2B
messaging and cold emailing. Peep discusses: - the problems with
B2B messaging in SaaS companies  - the "explosion of
technologies" and the jump in direct competitors - why radical
differentiation is still something to pursue - the reasons for and
against cold emailing, and the value of cold email marketing and
more. Peep will be speaking at SaaStock Remote on 22-24 March 2022,
about How to compete and win in saturated markets. Register
for free to get his how-to guide:
https://www.saastock.com/remote-2022/      Check out
the other ways SaaStock is helping SaaS founders move their
business forward:  SaaStock Europe: 14-15 October 2025 |
Dublin, Ireland Book you tickets:
https://saastock-europe.com/tickets/ SaaStock USA 2025: April 2026
| Austin, Texas Join the waitlist: https://saastock-usa.com/
SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)