Staying Ahead in the Complex Sale, with Andy Whyte (CEO, MEDDICC)

In this episode of the SaaS Revolution Show, Andy Whyte (CEO &
Founder, MEDDICC) joined Alex Theuma to share his tips on staying
ahead in the complex sale. Andy discusses: - why he chose to start
writing about MEDDICC in his free time and launched his book
'MEDDICC' - how he organically spotted an opportunity and founded
MEDDICC - what MEDDICC is and why the top SaaS companies use it -
the hardest thing about selling SaaS, whilst focusing on the value,
stakeholders and process. and more. Andy will be speaking at
SaaStock Remote on 22-24 March 2022, about How to Understand,
Educate & Influence Your Prospects (And Convert them into
Customers). Register for free to get his how-to guide:
https://www.saastock.com/remote-2022/      Check out
the other ways SaaStock is helping SaaS founders move their
business forward:  SaaStock Europe: 14-15 October 2025 |
Dublin, Ireland Book you tickets:
https://saastock-europe.com/tickets/ SaaStock USA 2025: April 2026
| Austin, Texas Join the waitlist: https://saastock-usa.com/
SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)