From Pre-Seed to Series A: How Demodesk Raised VC Through to $1M ARR
In this episode of the SaaS Revolution Show our host Alex Theuma is
joined by Veronika Riederle, Co-Founder and CEO at Demodesk, to
talk to us about Demodesk's pre-seed to series A journey and how
they raised VC through to $1M ARR. Veronika shares: - Why
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In this episode of the SaaS Revolution Show our host Alex Theuma is
joined by Veronika Riederle, Co-Founder and CEO at Demodesk, to
talk to us about Demodesk's pre-seed to series A journey and how
they raised VC through to $1M ARR. Veronika shares: - Why she and
Alex (co-founder) founded Demodesk together - Why they chose to
raise capital instead of bootstrap - The one big thing to avoid
when fundraising - Advice she’d give her 2018 self when Demodesk
started - Her favourite thing about SaaStock ️ And more!
Check out the other ways SaaStock is helping SaaS
founders move their business forward: SaaStock Europe: 14-15
October 2025 | Dublin, Ireland Book you tickets:
https://saastock-europe.com/tickets/ SaaStock USA 2025: April 2026
| Austin, Texas Join the waitlist: https://saastock-usa.com/
SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
joined by Veronika Riederle, Co-Founder and CEO at Demodesk, to
talk to us about Demodesk's pre-seed to series A journey and how
they raised VC through to $1M ARR. Veronika shares: - Why she and
Alex (co-founder) founded Demodesk together - Why they chose to
raise capital instead of bootstrap - The one big thing to avoid
when fundraising - Advice she’d give her 2018 self when Demodesk
started - Her favourite thing about SaaStock ️ And more!
Check out the other ways SaaStock is helping SaaS
founders move their business forward: SaaStock Europe: 14-15
October 2025 | Dublin, Ireland Book you tickets:
https://saastock-europe.com/tickets/ SaaStock USA 2025: April 2026
| Austin, Texas Join the waitlist: https://saastock-usa.com/
SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
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