Bootstrapping to $40M ARR and the Road to Acquisition, with Mohannad Ali (CEO Hotjar) and Alex Delivet (Founder and CEO Collect)

From the SaaStock 2022 Bootstrap Stage: Mohannad Ali (CEO Hotjar)
and Alex Delivet (Founder & CEO Collect). Startups need to
juggle various critical business decisions when planning for future
growth. From VCs and funding rounds, to private equity or staying
bootstrapped, the choices are never easy. In this session, Mohannad
shares his experience taking Hotjar, the leading product experience
insights platform, from its decision to stay bootstrapped to $40
million ARR until its acquisition to Contentsquare in 2021. He
provides insights on the strategies used to build continuous growth
in the bootstrapped stage, the considerations and processes for
acquisition, and the impacts of a new partnership on the business.
~~~~ Want access to ALL content from SaaStock 2022? With a one-time
$10 fee, it's yours. Click here to watch all content:
https://bit.ly/S22Content      Check out the other
ways SaaStock is helping SaaS founders move their business
forward:  SaaStock Europe: 14-15 October 2025 | Dublin,
Ireland Book you tickets: https://saastock-europe.com/tickets/
SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist:
https://saastock-usa.com/ SaaStock Founder Membership: A private
members group of B2B SaaS founders between $100K - $10M ARR who are
committed to growth and helping others
(https://www.saastock.com/founder-membership/) SaaStock Local:
Monthly meet-ups in cities all around the world, bringing together
SaaS enthusiasts and experts to discuss the most pressing topics in
SaaS (https://local.saastock.com/home)