Have We Reached Peak Content in SaaS?

Welcome back to the SaaS Revolution Show! In this episode our host
Alex Theuma is joined by John Collins, consultant and advisor to
tech companies, who discusses if we have in fact reached peak
content in the SaaS industry. Collins works with B2B clients to
develop their content marketing and communications strategies. His
clients range from fintech startups to online educators and are
located in North America and Europe, and he is also an active angel
investor in SaaS and media startups. Previously, Collins held the
roles of Head of Content & Communications at Ramp, and Director
of Content at Intercom. In this episode, Collins shares: Lessons on
building content machines at both Intercom and Ramp How we can win
with content marketing going forward His thoughts on SaaS companies
buying Communities/Media companies His take on SEO as a strategy -
does it work? What's next for him! & more! Like what you hear?
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