Bootstrapping to $7M in 2.5 Years

In this episode of the SaaS Revolution Show, Alex Theuma is
joined by SaaStock Founder Member and CSO at Expandi: Stefan
Smulders! Stefan shares how Expandi bootstrapped to $7M in just
over two years.


"Go hire people, as I was scared to do it, somehow. It was all
new for us, but I really feel good now beside all these people in
the company call, as they are way more clever than me and are
solving things faster... so it's kind of a relief."


In this episode Stefan shares: 
Expandi's founding story
Why he joined the SaaStock Founder Membership (SFM)
How they scaled Expandi so quickly
 Examples of what has worked well for the company
 Their social focus (and why he got booted out of
LinkedIn...!)
The hardest thing about bootstrapping a startup in 2023
Why he moved from CEO to CSO


and more!


Like what you hear? Join us at SaaStock USA 2023 happening 31 May
- 2 June in the silicon-lit hills of Austin, Texas to network
with SaaS powerhouses like Stefan in-person! Save an additional
10% on tickets using code 'SAASREV'
https://ti.to/saastock/saastock-usa/discount/SAASREV


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)