Why HubSpot Bet Big On Media

From the SaaStock 2022 Scale Stage: Kieran Flanagan, CMO Zapier and
ex-SVP Marketing at Hubspot, shares why HubSpot bet BIG on media.
"The only difference between traditional media companies and
software companies with media offerings within them, is really how
they make money, right? Traditional media - ads and subscriptions,
not a great business model. The subscriptions I think some media
brands are going to do really well with them. Software and media,
they make money through products and subscriptions, and the unit
economics are much, much better. It does mean you have to think
differently about how you measure this." No company becomes a
success without doing things differently. To win, you need to make
big bets and take hard decisions. This presentation goes behind the
scenes on why HubSpot bet big on media by purchasing a media
company and how that decision got made. We'll go through the
insights and beliefs that drove the decision and our efforts to
build a world-class media network.      Check out
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