How the SaaS Org Needs to Change to Support PLG

In this episode of the SaaS Revolution Show, our host Alex Theuma
is joined by Esben Friis-Jensen, Co-Founder and Chief Growth
Officer at Userflow and SaaStockUSA speaker, who shares how SaaS
orgs need to change to support PLG. In this episode you'll hear: ️
What shapes Esben as a person & entrepreneur ️ Why he's
bootstrapping Userflow ️ How the current market is impacting him
and his clients, and what he's doing to navigate through it ️ Why
Userflow takes a PLG approach to building the business ️ The
hardest thing about product-led growth ️ PLUS what Esben's most
looking forward to at #SaaStockUSA & more!     
Check out the other ways SaaStock is helping SaaS founders move
their business forward:  SaaStock Europe: 14-15 October 2025 |
Dublin, Ireland Book you tickets:
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| Austin, Texas Join the waitlist: https://saastock-usa.com/
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