Has Branding in B2B SaaS Taken a Back Seat?

In this episode of the SaaS Revolution Show, our host Alex Theuma
is joined by Angeley Mullins, Chief Commercial Officer at
Resourcify, who shares if branding in B2B SaaS has taken a back
seat. "So every founder and CEO has a voice, they founded their
company for a reason, most people that founder their companies, you
know, are overcoming a ton of adversity to found their companies
and to raise capital. So use your voice, and whichever medium that
works for you, if it’s giving panel sessions, if it’s being on the
news, if it’s writing articles, doing a content blog, like you said
it depends on the type of company and what they’re selling. You
have a voice, and use it. That’s the most important thing." Angeley
shares: Being a builder vs an optimiser The value of team consensus
and cohesion Being in an era of sustainable revenue growth The
relationship between product market fit and brand identity Building
a brand that will keep paying off overtime (best done at Series A
stage) If TikTok is effective for B2B The importance of being
fearless. More people are afraid of success than they are of
failure and more!      Check out the other ways
SaaStock is helping SaaS founders move their business
forward:  SaaStock Europe: 14-15 October 2025 | Dublin,
Ireland Book you tickets: https://saastock-europe.com/tickets/
SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist:
https://saastock-usa.com/ SaaStock Founder Membership: A private
members group of B2B SaaS founders between $100K - $10M ARR who are
committed to growth and helping others
(https://www.saastock.com/founder-membership/) SaaStock Local:
Monthly meet-ups in cities all around the world, bringing together
SaaS enthusiasts and experts to discuss the most pressing topics in
SaaS (https://local.saastock.com/home)