Lessons in Building BroadSoft to a $2Billion Exit

In this episode of the SaaS Revolution Show our host Alex Theuma is
joined by Mike Tessler, Managing Partner at True North Advisory and
founding CEO at BroadSoft, who shares his lessons in building
BroadSoft to a $2 billion exit. I had to reserve more time in my
pie for internal communications, culture, employees, so on. As a
leader, you've got shareholder stakeholders, you have employee
stakeholders, you have customer stakeholders, and you've got to
figure out how you split your time. Mike shares: ️ BroadSoft's
journey from their 1998 founding, to going public in 2010 on
Nasdaq, and being acquired by Cisco in 2018 for upwards of $1.8B ️
The decision making process behind selling BroadSoft to Cisco ️
Three key lessons from scaling the business to $500M+ ARR ️
Building realistic execution plan and holding teams accountable ️
Why the senior team have to act as ambassadors as a company grows ️
BroadSoft's secret to success with go to market partners ️ The
biggest partner technology challenge the industry is currently
facing ️ How he handled feelings of loneliness when at the top and
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founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)