Lessons in Product from Chief Product Officer of Unicorn, Contentsquare

In this week's episode of the SaaS Revolution Show, our host Alex
Theuma is joined live from the #SaaStock2023 Podcast Stage by Lucie
Buisson, Chief Product Officer at unicorn SaaS Contentsquare, who
shares her lessons in product. "My job is not to create the product
anymore - my job is to create the team that is going to create the
product. So you need to be ready to be less focussed on the product
and more focussed on building the teams that build the product."
Lucie shares: Why generating traction, retaining customers, and
having validation from the market is crucial before creating a
second product The importance of journey mapping; particularly when
expanding geographies Why being CPO means being less focused on the
product and more focused on building the team Contentsquare's
journey from $30M ARR to $100M ARR The value of starting small The
importance of an alpha, a beta and a progressive deployment phase
when building a second product How product and marketing can (and
should) work effectively together and more! --- Check out the other
ways SaaStock is serving SaaS founders - SaaStock Dublin 2024: The
largest concentration of SaaS decision makers in one place for
three days of networking, connecting, and learning all things SaaS
(https://www.saastock.com/saastock-2024/) - SaaStock Founder
Membership: A private members group of B2B SaaS founders between
$100K - $10M ARR who are committed to growth and helping others
(https://www.saastock.com/founder-membership/) - SaaStock Local:
Monthly meet-ups in cities all around the world, bringing together
SaaS enthusiasts and experts to discuss the most pressing topics in
SaaS (https://local.saastock.com/home      Check out
the other ways SaaStock is helping SaaS founders move their
business forward:  SaaStock Europe: 14-15 October 2025 |
Dublin, Ireland Book you tickets:
https://saastock-europe.com/tickets/ SaaStock USA 2025: April 2026
| Austin, Texas Join the waitlist: https://saastock-usa.com/
SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)