What is Software Buyer Regret and How to Avoid it

In this episode of the SaaS Revolution Show our host Alex Theuma is
joined by Thibaut De Lataillade, Global Vice President of Product
at Gartner Digital Markets, who shares what software buyer regret
is and how to avoid it. "Work on the right things and great results
will follow. It sounds very simple, but it means a lot. I mean, it
means every day focusing on what matters and being able to say no
to low leverage activities." Thibaut shares: ️ The pros and cons of
having four brands under the Gartner Digital Markets umbrella ️ Why
60% of software buyers experience regret (and how no industry is
exempt from that!) ️ How a misalignment between sales and
implementation can lead to over-promising and under-delivering ️
Why validated, credible user reviews are crucial ️ Understanding
the regret warning signs ️ Why he recommends The Culture Map by
Erin Meyer and more! --- Check out the other ways SaaStock is
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Membership: A private members group of B2B SaaS founders between
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SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)