How to Craft a Story to Stand Out and Win

In this episode of the SaaS Revolution Show our host Alex Theuma is
joined live from the #SaaStock2023 Podcast Stage by April Dunford,
founder & CEO at Ambient Strategy, who shares how to craft a
story to stand out and win. 
"Part of it is opening up the eyes of the customer, looking at the problem in maybe a different perspective or maybe a
different way - introducing some concepts that maybe they never
thought about. So most sales pitches do not have a section of that
pitch that specifically covers discovery. So if you look at when
marketing builds a sales pitch, they literally will have this
pitch, and if you look at it, you'd be like "well, where does the
discovery happen?" and marketing is like "I don't know, that's some
weird sales thing, maybe they do that before". And that's a crazy
way to think about discovery - discovery should be something that's
woven into the actual narrative of the pitch itself." April shares:
Why defining your positioning is key to a good sales pitch (and how
to do that!) How
to contextualise differentiated value to your
customers  How to use the low-hanging fruit of a sales pitch
to your advantage Why the discovery phase needs to be baked into
the setup and structure of the pitch The
best process for testing a new sales pitch (and why it's
not with existing customers or A/B testing on homepages) How to get
marketing and sales to build effective pitches together and more!
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SaaStock Founder Membership: A private members group of B2B SaaS
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helping others (https://www.saastock.com/founder-membership/)
SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)