LearnUpon’s Scaling Journey to $30M ARR and Beyond

In this episode of the SaaS Revolution Show, our host Alex Theuma
is joined by Brendan Noud, co-founder & CEO at LearnUpon, who
shares LearnUpon's journey scaling to $30M ARR and beyond. "We're
now rolling out proper territories, which we really haven't had,
loosely up to now. But now we properly have that for our team, it's
obviously a much bigger sales team, just the importance of
functions like revops, starting to get into that level of data, and
how you scale your go-to-market becomes much more important."
Brendan shares: - His entrepreneurial journey; from tax returns at
11 years old to strategy consulting at KPMG - Why LearnUpon chose
to bootstrap for their first 8 years - The ONE thing LearnUpon does
to ensure team members are truly bought-in to the company's journey
- The biggest accelerator that founders can control and how it
leads to great growth - How they went from $10M to $30M ARR in four
years (and their plan to get to $100M by 2030!) - How they
navigated expanding into new markets and more. --- Check out the
other ways SaaStock is serving SaaS founders SaaStock USA 2024:
1500+ B2B SaaS founders, investors and operators are joining us in
the 'Silicon Hills' of Austin, Texas for three days of SaaS magic
(https://www.saastock.com/saastock-usa/) SaaStock Dublin 2024: The
largest concentration of SaaS decision makers in one place for
three days of networking, connecting, and learning all things SaaS
(https://www.saastock.com/saastock-2024/) SaaStock Founder
Membership: A private members group of B2B SaaS founders between
$100K - $10M ARR who are committed to growth and helping others
(https://www.saastock.com/founder-membership/) SaaStock Local:
Monthly meet-ups in cities all around the world, bringing together
SaaS enthusiasts and experts to discuss the most pressing topics in
SaaS (https://local.saastock.com/home      Check out
the other ways SaaStock is helping SaaS founders move their
business forward:  SaaStock Europe: 14-15 October 2025 |
Dublin, Ireland Book you tickets:
https://saastock-europe.com/tickets/ SaaStock USA 2025: April 2026
| Austin, Texas Join the waitlist: https://saastock-usa.com/
SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)