How the Founder & CEO of Sapia.ai Overcame Three Big Challenges to Build an Enterprise AI SaaS and Raise $25M
In this episode of the SaaS Revolution Show our host Alex Theuma is
joined by Barb Hyman, founder & CEO at Sapia.ai, who shares how
she overcame three big challenges to build an enterprise AI SaaS
and raise $25M.
"So we tried and we didn't succeed in buil
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In this episode of the SaaS Revolution Show our host Alex Theuma is
joined by Barb Hyman, founder & CEO at Sapia.ai, who shares how
she overcame three big challenges to build an enterprise AI SaaS
and raise $25M.
"So we tried and we didn't succeed in building a new category. We had this concept a couple of years ago when
we rebranded to Sapia that we were going to build this category
around smart
interviewer. And reality is it takes a lot of money, it takes a lot of
commitment, consistency, and focus. And we realised that we were
too insular, we were too leading with our product rather than
really leading with your problems. And so we've really pivoted now
to focus less on the category and much more on "here's the value
that you get". Barb shares: - The pervasive bias in tech
companies and tackling mirror hiring - Why she believes the
resume should've died a long time ago -
How Sapia have scaled
the science of a structured interview -
Raising their $25M series A (incl having
their largest customer invest in them!) -
How they're
solving turnover through machine learning - Why
having integrity with customers means
having integrity with VCs and more! --- Check out the
other ways SaaStock is serving SaaS founders SaaStock USA 2024:
1500+ B2B SaaS founders, investors and operators are joining us in
the 'Silicon Hills' of Austin, Texas for three days of SaaS magic
(https://www.saastock.com/saastock-usa/) SaaStock Dublin 2024: The
largest concentration of SaaS decision makers in one place for
three days of networking, connecting, and learning all things SaaS
(https://www.saastock.com/saastock-2024/) SaaStock Founder
Membership: A private members group of B2B SaaS founders between
$100K - $10M ARR who are committed to growth and helping others
(https://www.saastock.com/founder-membership/) SaaStock Local:
Monthly meet-ups in cities all around the world, bringing together
SaaS enthusiasts and experts to discuss the most pressing topics in
SaaS (https://local.saastock.com/home Check out
the other ways SaaStock is helping SaaS founders move their
business forward: SaaStock Europe: 14-15 October 2025 |
Dublin, Ireland Book you tickets:
https://saastock-europe.com/tickets/ SaaStock USA 2025: April 2026
| Austin, Texas Join the waitlist: https://saastock-usa.com/
SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
joined by Barb Hyman, founder & CEO at Sapia.ai, who shares how
she overcame three big challenges to build an enterprise AI SaaS
and raise $25M.
"So we tried and we didn't succeed in building a new category. We had this concept a couple of years ago when
we rebranded to Sapia that we were going to build this category
around smart
interviewer. And reality is it takes a lot of money, it takes a lot of
commitment, consistency, and focus. And we realised that we were
too insular, we were too leading with our product rather than
really leading with your problems. And so we've really pivoted now
to focus less on the category and much more on "here's the value
that you get". Barb shares: - The pervasive bias in tech
companies and tackling mirror hiring - Why she believes the
resume should've died a long time ago -
How Sapia have scaled
the science of a structured interview -
Raising their $25M series A (incl having
their largest customer invest in them!) -
How they're
solving turnover through machine learning - Why
having integrity with customers means
having integrity with VCs and more! --- Check out the
other ways SaaStock is serving SaaS founders SaaStock USA 2024:
1500+ B2B SaaS founders, investors and operators are joining us in
the 'Silicon Hills' of Austin, Texas for three days of SaaS magic
(https://www.saastock.com/saastock-usa/) SaaStock Dublin 2024: The
largest concentration of SaaS decision makers in one place for
three days of networking, connecting, and learning all things SaaS
(https://www.saastock.com/saastock-2024/) SaaStock Founder
Membership: A private members group of B2B SaaS founders between
$100K - $10M ARR who are committed to growth and helping others
(https://www.saastock.com/founder-membership/) SaaStock Local:
Monthly meet-ups in cities all around the world, bringing together
SaaS enthusiasts and experts to discuss the most pressing topics in
SaaS (https://local.saastock.com/home Check out
the other ways SaaStock is helping SaaS founders move their
business forward: SaaStock Europe: 14-15 October 2025 |
Dublin, Ireland Book you tickets:
https://saastock-europe.com/tickets/ SaaStock USA 2025: April 2026
| Austin, Texas Join the waitlist: https://saastock-usa.com/
SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
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