Martha Bitar's Top 5 Things That Helped Her Bootstrap to $25M ARR

In this episode of the SaaS Revolution Show our host Alex Theuma is
joined by Martha Bitar, CEO at Flodesk, who shares the top 5 things
that helped her bootstrap to $25M ARR.
"Someone somewhere told us not to build code for our solution until we had a customer interview that made someone cry because
- cry in a good way! -
because they were so excited that their
problem was finally getting a solution...
And we did. At first when I heard it, I was like, of
course no one is going to cry because this is not the type of
problem that makes people cry. But we eventually did get someone
who cried in a demo, and that's when we knew they were ready to
build the code." Martha shares: Flodesk's story going from 0-$1M
ARR in their first four months (and to $25M ARR today!) How they've
stayed cash flow positive since day one as a bootstrapped company
The importance of daily customer interviews - even if it means
knocking on a neighbours door The Hotmail model: How viral loops
allowed them to focus on making each new user hyper successful
Rolling out an affiliate program and why you should never
underestimate the small voices Why listening to gut instinct and
the snap judgements of our subconscious mind can sometimes be
better than critical analysis and more!      Check
out the other ways SaaStock is helping SaaS founders move their
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