5 Key Moments to Drive Revenue Growth & Customer Retention

In this episode of the SaaS Revolution Show our host Alex Theuma is
joined live at SaaStock USA 2024 by Ashley Grech, CRO at Xero, as
she shares the five key moments to drive revenue growth &
customer retention. While we're all familiar with sales cycles and
customer life cycles, when you take a deeply customer-centric view,
there are a few moments that really matter in revenue and
retention, and it behooves you as a leader to think through how you
handle each of them in order to turn them into force multipliers
for your funnel and customer relationship. These moments include:
First impressions, Conversion, Establishment, Growth (cross-sell
and upsell), and When something goes wrong. Tune in to hear GTM
expert Ashley Grech, CRO at Xero, discuss.     
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