How Tipple Won Five Billion Dollar Customers in its First Year of Operation

In this episode of the SaaS Revolution Show our host Alex Theuma is
joined by Eoin Bara, CEO of Tipple, who shares how Tipple won five
billion dollar customers in its first year of operation. "There's a
lot of SaaS companies that do one thing, and I think there is a
trend in the market towards consolidation. So if you look at, like,
employer records and HRIS systems benefits tools, right, I think
there's going to be consolidation of those into one tool. You know,
we look at Revolut now doing expenses, you know, you look at
offering other products, that's going to be the thing. It's 1.
finding the thing that's going to be the killer feature that brings
the customers in the cutting through the noise of marketing and
like getting to your target customer, then it's going to market
getting scale." Eoin shares: - His journey from being a UX designer
working with the likes of Goldman Sachs, Vodafone, like Aer Lingus,
to 'starting a side hustle' now known as Tipple - How fond memories
of his childhood in Tullamore influenced an expression in booze -
How building infrastructure for the alcohol industry led to winning
the RFP and getting their first billion-dollar customer - The
aftermath of winning the SaaStock 2023 Pitch Competition; "inbound
from VC's just went nuts" - Their strategy for winning customers;
including market education and balancing inbound & outbound and
more.      Check out the other ways SaaStock is
helping SaaS founders move their business forward:  SaaStock
Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets:
https://saastock-europe.com/tickets/ SaaStock USA 2025: April 2026
| Austin, Texas Join the waitlist: https://saastock-usa.com/
SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)