Achieving Growth Through Challenging Times with CEO of Boundless, Dee Coakley

In this episode of the SaaS Revolution Show our host Alex Theuma is
joined by SaaStock Founder Member Dee Coakley, Co-Founder & CEO
at Boundless, who shares her journey achieving growth through
challenging times. "There's a founder called Ian Nolan, CEO of a
company called Bright Flag. And I remember going for a coffee with
him and I remember it so clearly. We were at about 400k or I was
focused on getting to a million. And then he said, slow down, slow
down. Where are you at today? What's happening today? He was asking
me how frequently we were closing a new logo and he said, look,
you're closing. Maybe it was one customer a week at the time. He
said, your problem isn't getting to 2 million ARR. The problem you
have to solve now is how do you close two customers a week? Just
focus on that. And I love the simplicity of that and I apply it to
so many things right now. Don't run before you can walk. Just
figure out that next little step." Dee shares: - Building fanbases:
from artist management in the music industry to founding a SaaS
company - Why investing in content was (and is) the cornerstone of
their go to market strategy - Why you should never ask more than
three people for advice about one problem - Eat, sleep and breathe
spreadsheet numbers - on repeat - Focus, luck, and long term
betting: learning to walk before you run and more.   
  Check out the other ways SaaStock is helping SaaS founders
move their business forward:  SaaStock Europe: 14-15 October
2025 | Dublin, Ireland Book you tickets:
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| Austin, Texas Join the waitlist: https://saastock-usa.com/
SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
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bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)